The Hill Market Brings a General Store Back to Money Hill's Highway 21 Entrance

The Hill Market is built for more than the people behind Money Hill's gate. Money Hill's new grocery and café sits in The Village at Money Hill, along Highway 21 and across from the St. Tammany Health System clinic. Money Hill describes the location as serving "Money Hill residents, our neighboring communities, and visitors traveling through the area." The market's own page says it opens in fall 2026, and NOLA.com reported that it was in the final stages of construction and scheduled to open for Thanksgiving.

Look at where the store stands and who it's sized for, and the market reads less like a new amenity and more like the start of a small town center at Money Hill's front door.

The Store Faces the Highway, Not the Fairways

Money Hill covers about 5,600 acres roughly 11 miles north of historic Abita Springs. NOLA.com counts about 375 single-family homes there, along with a golf course, a country club, nature trails and a health clinic. Nearly all of that sits inside the gate. The Hill Market does not.

The market and the clinic are both part of what Money Hill President Mimi Goodyear Dossett calls the "Village," a 15-acre tract set aside for commercial development near the La. 21 entrance, according to the NOLA.com report. Fifteen acres is a sliver of a 5,600-acre property. It's also the part of Money Hill set aside for businesses open to people coming in from the road.

The Five-Mile Circle

Dossett explained the math behind the store to NOLA.com with a map exercise:

"If you drop a pin at the market, and draw a circle 5 miles in all directions, there are 22,000 people that live in that area. Really, they're very underserved in terms of amenities like this."

Put Money Hill's roughly 375 homes beside that 22,000 figure and the store is plainly sized for the whole area. Closer in, NOLA.com notes that driving north on La. 21 between Abita Springs and Bush takes you past Grande Hills Estates and Whippoorwill Grove, two subdivisions across the highway from Money Hill. Together with Money Hill, those three neighborhoods hold close to 800 homes, and Dossett expects their residents to shop at the market. She also expects golfers and tournament crowds at Money Hill's course to stop in.

St. Tammany council member Cheryl Tanner, whose district includes the development, described the stretch to the outlet bluntly: "It is a really residential area now. There's beautiful country, beautiful homes, but there's no commercial development." Tanner also told NOLA.com she has heard neighbors talk about being excited for the grocery store.

Dossett told the outlet that in this part of the parish, "getting to the closest grocer or doctor can require traveling for miles." A store meant to fix that for 22,000 people has to sit where all of them can reach it, which puts it on the highway.

This Land Already Ran as One Place

None of this is new for the property. The Goodyear family owns Money Hill, and since the 1900s the land has gone from a tung oil plantation to a camp to a growing subdivision. In the 1970s it was a campground. Homes, the golf course and the conservation plans started coming in gradually after 1996.

Dossett told NOLA.com that Grande Hills Estates and Whippoorwill Grove sit on land that was once part of Money Hill's tung oil plantation and cattle farm. So the three neighborhoods the market expects to serve were once one working property. In the 1900s that property had a general store, and The Hill Market's architecture is designed to recall it.

The design choice and the location make the same point. A plantation store served everyone who worked and lived on the land, and this one is set up to serve everyone who lives on what used to be that land, on both sides of La. 21.

The Clinic Came First

The Hill Market is the second business in The Village. The first was the St. Tammany Health System clinic across the drive. The health system held a ribbon-cutting there on June 24, 2025. Its announcement listed weekday hours of 8 a.m. to 5 p.m., with same-day appointments. Money Hill is now one of six primary care locations in the St. Tammany Health System network.

Dossett told NOLA.com that the clinic is expanding with a pharmacy. She called the clinic and the market the two businesses that "set the stage for other businesses to come along," and said, "We feel like we have the makings of a true village that will bring more and more resources to this area."

Healthcare first, then groceries. Those are the two errands Dossett named as the ones that send people miles down the road, and The Village has now taken them on in that order. Her wider hope, she said, is that "as the area grew, we would be able to support more and more little businesses."

What's Behind the Counter

Money Hill and NOLA.com describe a mix that runs from weekday essentials to things worth a special trip:

The meat counter is the part with a pedigree. Money Hill introduces Corey Meshell as the market's butcher and chef. He has 18 years in the culinary industry, starting on the Mississippi Gulf Coast before moving to New Orleans and the Donald Link Restaurant Group. There he worked at Pêche Seafood Grill and Cochon Butcher under Nicole Mills, experience Money Hill credits with shaping his approach to Southern cooking, butchery and ingredients. NOLA.com says he'll oversee the deli meat and seafood counter.

Dossett told the outlet she wants the market to be a "destination" for both everyday and specialty products, and that she has been lining up local suppliers. The space is also planned for special events, beyond its breakfast and lunch service. House-made sausage, Money Hill honey and a café table give people from Grande Hills Estates or Whippoorwill Grove a reason to cross the highway.

Keeping Up With Opening Plans

Thanksgiving falls on November 26 this year. That's the target NOLA.com reported, and it lands in the week of the year when a closer source for groceries, wine and smoked meats matters most to a household. The market posts its updates through its own channels:

• Instagram at @thehillmarket21
• Facebook on The Hill Market's page
• Money Hill's market page at moneyhill.com/thehillmarket, which also links to the store's employment application

Our team follows every change along the Highway 21 corridor, from the clinic's pharmacy to whatever opens next in The Village. A grocery and café at the entrance is now part of what living in Money Hill means, so if you'd like to see how today's market views your home, Felicity Kahn & Associates is glad to help. Get your free home valuation.